Case Study: a global pharmaceutical company achieves over 25% marketing cost savings with Xerox

Global Pharmaceutical Company - Customer Case Study

The global pharmaceutical company, operating in the Nordic region, faced a fragmented marketing supply chain of 60 different suppliers, making it difficult to control spending and driving up costs for their campaigns targeting doctors and consumers. Their challenge was to rationalize this complex operation, drive down costs, and outsource these non-core activities. They turned to Xerox Corporation for a solution.

Xerox implemented a fully managed, end-to-end campaign management service that acted as a single supplier for all above- and below-the-line marketing. The solution consolidated the entire process, from creative concept development to fulfillment. As a result, Xerox helped the client cut its marketing supply chain from 60 suppliers down to one, achieving cost savings of over 25% while also improving brand compliance and business unit satisfaction with new innovative technologies.