Case Study: Global Electricals Manufacturing Company boosts digital product catalogue engagement with Xerox

Global Electricals Manufacturing Company - Customer Case Study

Global Electricals Manufacturing Company worked with Xerox Corporation to make product information easier for wholesalers and retailers to access, while reducing dependence on a costly, cumbersome 800-page printed catalogue. The company also wanted to improve its innovation image and shift more budget from print to digital publishing.

Xerox Corporation delivered a managed digital publishing solution that included an online e-brochure, iPhone/iPad and Android apps, online brochure ordering, digital print proofing, brand management, and PDF review/download tools. The project drove a 240% increase in digital marketing material usage, cut hardcopy orders by 60%, eliminated the printed 800-page catalogue, and reduced total print-related spending by an estimated 75%; the iPhone app also launched as the #1 “New & Noteworthy” Business App.