Case Study: Gabriel Group Generates $1 Million in New Revenue with Xerox Direct Mail Printing Solutions

Gabriel Group postcards net $1,000,000 in new revenue

Gabriel Group, a Missouri-based print and mail communications company, needed a memorable way to introduce itself to prospective corporate, agency, and nonprofit clients through both direct mail and trade shows. Xerox helped address this challenge with a high-impact marketing piece designed to showcase Gabriel Group’s print quality, color fidelity, and data-driven capabilities.

Using the Xerox iGen4 Press, CX Print Server powered by Creo, and FreeFlow Makeready workflow solution, Gabriel Group produced personalized postcards on Sterling 100 lb. Gloss Cover for a 10,000-piece mailing. The campaign cost less than $5,000 and generated strong awareness and engagement, ultimately bringing in three new clients and more than $1,000,000 in new revenue for Gabriel Group, with Xerox delivering a measurable return on the effort.

Gabriel Group