Case Study: Esmark Finch boosts awareness and drives business with Xerox magazine publishing

Esmark Finch Limited - Customer Case Study

Esmark Finch, a digital solutions provider specializing in packaging, creative design, print, point-of-sale material, fulfilment, and online services, needed a way to raise awareness of its capabilities among customers and prospects while strengthening relationships and driving future business. To meet this challenge, Xerox Corporation helped support a quarterly customer magazine aimed at delivering relevant, educational content and showcasing Esmark Finch’s expertise.

Xerox Corporation’s solution centered on producing the “Digital Innovation” magazine using a Xerox® iGen4® Press with Xerox® FreeFlow® Print Server, along with finishing and web distribution. The magazine helped Esmark Finch generate measurable results, including increased orders for featured promotional products and additional packaging inquiries; in 2015, customers who received the magazine placed business worth over €75,000.

Esmark Finch

John Mullane

CEO