Case Study: Emirates NBD improves brand consistency and document workflows with Xerox Managed Print Services

Emirates NBD - Customer Case Study

Emirates NBD, one of the leading financial institutions in the Middle East, needed to bring its acquired BNP Paribas Egypt operations into line with its global brand and banking standards after the 2013 acquisition. The bank faced challenges with outdated printing processes, limited color printing, and the inability to customize documents or use its new dynamic logo effectively, making it harder to support customer communications and brand consistency. Emirates NBD turned to Xerox Corporation and Xerox Managed Print Services (MPS) for help.

Xerox Corporation implemented a managed print solution centered on a Xerox® Colour 8250 Production Printer with Xerox FreeFlow™ Print Server at the head office, enabling centralized, one-pass color printing for statements, direct mail, and customized client materials. The result was a successful rebranding rollout, improved customer communications, stronger brand exposure, higher productivity, and faster decision-making, while reducing time spent on document management and lowering printing waste through more efficient workflows.

Emirates NBD

Ahmed El Shanet

IT Director