Case Study: BMW France boosts vehicle maintenance revenue with Dupliprint’s personalised direct mail solution

Dupli-print - Customer Case Study

Dupli-print, a Paris-based provider of e-printing solutions, needed a way to help BMW France improve its vehicle maintenance marketing and grow after-sales revenue while reinforcing BMW’s premium brand. Xerox Corporation supported the initiative through a direct mail and web-to-print campaign built around Dupliprint’s Sofive platform, enabling dealers to personalize maintenance offers in advance of customer appointments.

Xerox Corporation’s solution let dealers update rates regularly, order customized letter-and-brochure mailings, and provide a website grid for vehicle owners to compare maintenance prices by VIN. The campaign helped BMW France dealerships boost service sales, with similar programs driving a reported 20% increase, while also strengthening brand positioning and making dealers more responsive to promotions and special operations.

Dupli-print

Frédéric Fabi

Founder and Chief Executive Officer