Case Study: Global Diseña helps RENFE cut annual report costs by 35% with Xerox iGen4 Digital Press

Digital printing puts national railroad on track for new business and record savings

Global Diseña, a member of Global Grupo Comunicación, helps brands with personalized multi-channel communications, digital printing, and variable data printing. In this case, the customer was RENFE, Spain’s national railroad, which needed a timely annual report in five different versions tailored to distinct audiences, while also reducing production costs. Xerox Corporation’s Xerox iGen4 Digital Press was the key technology behind the project.

Xerox Corporation and Global Diseña produced the five report versions by separating the content into topical sections and using the Xerox iGen4 Digital Press with Creo print server technology for on-demand variable printing. The result was a high-quality annual report delivered at 35% lower production cost, which led RENFE to order additional services. The new work included web-to-print capabilities for employee business cards and timetable updates, helping drive a profitable 20% increase in print volumes.