Case Study: LaserTryk.dk boosts short-run book production revenue with Xerox digital printing solutions

Digital printer breaks into book production and banks ¤150,000 per month

LaserTryk.dk, a Danish print provider, wanted to grow its market share by standing out from offset competitors and expanding into book production. To do that, the company looked for a way to offer short-run books and manuals with the quality customers expected while gaining a pricing advantage in a crowded market. Xerox Corporation helped support this move with digital production technology, including Xerox® iGen3® 110 Digital Production Presses, Xerox Nuvera® 100 Digital Copier/Printers, and Xerox® 1300 Continuous Feed Printer.

Xerox Corporation’s solution combined digital presses, Xerox® FreeFlow® Process Manager, and Lasermax Roll Systems finishing equipment, with offset presses used for longer runs. This let LaserTryk.dk produce multiple short-run titles at the same per-book cost as a single longer offset run, reducing publishers’ inventory risk and improving flexibility. Within a year, the new book business was generating about ¤150,000 per month, while adding roughly 700,000 to 1,000,000 A4 color prints per month.

LaserTryk.dk