Case Study: Dema Advertising & Printing achieves faster in-house digital printing with Xerox iGen4 Diamond Edition

Dema Advertising & Printing - Customer Case Study

Dema Advertising & Printing, a leading Cairo-based commercial printer, needed to keep up with rapidly changing customer demands for digital technology, fast turnarounds, and on-demand printing. To stop outsourcing and bring more of its production in-house, Dema looked to Xerox Corporation for a flexible, efficient digital printing solution, specifically the Xerox® iGen4® Diamond Edition Digital Press.

Xerox Corporation implemented the Xerox® iGen4® Diamond Edition Digital Press at Dema’s Giza branch, giving the company high print speed, strong image quality, precise color control, and advanced finishing capabilities. The result was a stronger in-house operation with faster delivery, lower print overheads, improved cash flow with 90% of digital customers paying upfront, and the ability to take on smaller, more complex, time-sensitive jobs while expanding into a broader digital printing market.

Dema Advertising & Printing

Mahmoud Saad

Owner