Case Study: De Budelse boosts sales with a World Cup calendar from Xerox

De Budelse kicks sales into high gear with World Cup calendar

De Budelse BV, a printing company based in the Netherlands, sought a way to generate sales and showcase its digital printing capabilities by capitalizing on the 2010 FIFA World Cup. Their challenge was to create a compelling, personalized product for soccer fans that would drive business for their digital printing operations.

Working with Xerox, De Budelse used XMPie software and a Xerox iGen4 Digital Press to produce personalized calendars featuring each purchaser's company logo. The solution was highly successful, resulting in immediate orders from six resellers and a forecasted volume of 30,000 pieces. Xerox's technology helped De Budelse create a high-impact product that significantly boosted its sales forecast and expanded its market exposure.

De Budelse BV