Case Study: Damgaard-Jensen A/S boosts digital print sales with Xerox Business Development Services

Damgaard-Jensen Improves Sales and Growth

Damgaard-Jensen A/S, a family-owned full-service printing company in Denmark, was looking to grow sales and better leverage its new Xerox iGen3 digital press. The company’s challenge was an unstructured sales process, weak coordination between internal and external sales teams, and the need for more effective sales training to support growth in digital printing volumes.

Xerox responded with its Business Development Program, including Business Development Consulting Services and support from Xerox consultant partner Sales2Go, to build a standardized sales process, improve sales presentations, and train staff on needs analysis, pricing, objections, and closing techniques. As a result, Damgaard-Jensen increased sales meetings by 150% in six months, improved its close rate from about 5–7 out of 10 meetings to 8–9 out of 10, and raised Xerox iGen3 print volumes by 45% over the same period.

Damgaard-Jensen A/S

Nikolaj Nielsen

Director of Sales and Marketing