Case Study: Evolv Solutions nearly doubles website traffic with Xerox

Cross-media magazine increases site traffic nearly 100%—and creates new revenue opportunity

Evolv Solutions, LLC, a document management company, launched MBEConnect Profiles Magazine to showcase minority- and women-owned businesses and needed a print version that would preserve the vivid graphics and bright colors of the online edition. The company also wanted to use the publication to create new revenue opportunities through profiled-company fees and reprint orders, and partnered with Xerox Corporation to make the transition from digital to print.

Xerox Corporation helped Evolv Solutions create a single Adobe InDesign layout for both online and print production, using the Xerox 700 Digital Color Press with an EX Print Server powered by Fiery and Xerox Color Xpressions stocks for consistent color and quality. The printed magazine quickly paid off: website traffic nearly doubled within two months, calls and emails to featured businesses increased, and sponsor feedback improved. As a result, the print edition moved from bimonthly to monthly, with Xerox also supporting plans for a Web-to-Print storefront and future variable-data publishing.

Evolv Solutions, LLC