Case Study: CopyCat boosts revenue and new customer meetings with Xerox cross-media campaign

CopyCat - Customer Case Study

CopyCat, a Norwegian print production company with 11 locations, wanted to move beyond being seen as “just a printing service” and showcase its broader capabilities in print, web, and design. With Xerox Corporation’s support, they set out to create a personalized cross-media campaign that could work across print and digital channels, while also allowing each location to tailor the message to its local specialties.

Xerox Corporation helped CopyCat build a campaign using a personalized brochure, QR codes, a responsive landing page, and custom chocolate boxes, with variable components created in XMPie and printed on a Xerox iGen4 Press. The results were strong: within two months, the campaign boosted revenue across all departments, generated an average of three new 1:1 meetings per week, and brought in 15 existing customers who expanded into additional services.

CopyCat

Bjørn Andreas Maurseth

Graphic Designer