Case Study: ColorFast boosts sales and print volume with Xerox digital color printing

ColorFast, S.A. de C.V - Customer Case Study

ColorFast, S.A. de C.V., a full-service production print company in Mexico City, wanted to create a standout promotional piece that would demonstrate the power of digital color printing. Working with Xerox Corporation, the customer set out to produce a self-standing flip calendar themed around the myths and legends of Mexico, using rich photography and detailed storytelling to showcase its color capabilities.

Xerox Corporation provided the Xerox® 700 Digital Color Press with an EX Print Server powered by Fiery®, enabling ColorFast to produce the calendar cost-effectively in the exact quantity needed. The finished piece highlighted ColorFast’s printing and finishing strengths, and the results were strong: sales were up 60% in the first few months of 2010, overall impressions increased 25%, and the company automated several processes to save time and money while improving its bottom line.

ColorFast, S.A. de C.V