Case Study: Cablecom achieves cost-effective personalized billing promotions with Xerox

Cablecom - Customer Case Study

Cablecom Communications worked with Xerox Corporation to improve customer communication through its billing system. The challenge was to take advantage of a new customer relationship management and billing platform to deliver promotional offers more effectively while also reducing costs.

Xerox Corporation redesigned Cablecom’s invoices to include personalized promotional messages alongside billing details, and managed the formatting, printing, packing, and sending of both black-and-white paper invoices and color electronic invoices. The result was a more effective and flexible customer communication channel, with improved promotion performance, clearer billing communication, and lower costs through black-and-white printing and fewer inserts.

Cablecom

Marco Balmelli

Billing and Collections Director