Case Study: Printshop boosts customer engagement and growth with Xerox digital printing

Brilliant photo print quality thrills client and helps attract new business

Printshop, a Mexico City-based provider of digital and offset printing, graphic design, direct marketing, and variable data services, was approached by a client planning a customer event and needed to create a highly engaging direct mail campaign plus a memorable keepsake for attendees. Working with Xerox Corporation, Printshop aimed to showcase its marketing communication capabilities and production quality using Xerox digital printing and personalization tools.

Xerox Corporation helped Printshop create a Venice Carnival-themed campaign with personalized invitations, follow-up emails, and a 152-page personalized hardcover book produced on a Xerox® iGen3® 110 Digital Production Press with XMPie® uDirect® Studio and other Xerox-related workflow tools. The campaign achieved a 40% conversion rate, impressed the client and attendees, and helped drive 12% year-over-year growth for Printshop as the company continued winning new business with award-winning quality.

Printshop