Case Study: APIX achieves growth with Xerox digital printing for customised bottle labels

APIX Spurs Growth With New Business for Customised Bottle Labels

APIX Co., Ltd. is a Japan-based provider of document-related services, including digital and offset printing, fulfilment, and business process outsourcing. To grow without competing on price, APIX expanded beyond its successful personalised sake and wine offerings by creating customised bottled water and beverage labels for trade shows, seminars, and other events.

To produce the bottles, APIX used Xerox Corporation technology including a Xerox Colour 800 Press, Xerox FreeFlow Print Server, and Xerox MatchAssure for colour management, with labels designed in Adobe InDesign, printed, die-cut, and applied for delivery. The new business helped APIX maintain market leadership and drive growth, with interest at a trade show converting 200 of 600 booth visitors, forecast annual revenue of $200,000, 5% year-over-year growth in digital printing, and 10% overall business growth.