Case Study: Alpe d'HuZes Expands Event Magazine Reach with Xerox FreeFlow Digital Publisher

Alpe d'HuZes - Customer Case Study

Alpe d’HuZes, a Dutch fundraising event supporting the fight against cancer, needed a way to produce a 24-page magazine every day for five consecutive days to capture the action and share it with supporters. The print-only approach created major production and distribution challenges, so the organization turned to Xerox Corporation for help, using Xerox® FreeFlow Digital Publisher.

Xerox Corporation implemented FreeFlow Digital Publisher to convert the print magazine into an interactive digital publication with video, audio, hyperlinks, slideshows, and rich media for phones, tablets, laptops, and desktops. The result was six magazine issues over five days that generated nearly 190,000 page views from 6,400 readers in 33 countries, while reaching more than 105,000 interested individuals and helping extend the event’s impact far beyond print.

Alpe d'HuZes