Case Study: The Budd Group strengthens marketing impact with Xerox digital printing at Keiger Printing Company

Advanced digital printing capabilities strengthen customer relationships

The Budd Group, working through Capture Public Relations and Marketing, needed a colorful, memorable trade show brochure for its landscape services division. Because the piece needed to showcase vivid plant and flower imagery on an 80 lb. felt stock, color accuracy, image quality, and print performance on textured media were critical challenges for Xerox and its print partner Keiger Printing Company.

Using a Xerox iGen4™ Press driven by a CX Print Server powered by Creo®, Xerox helped produce a striking brochure with rich, consistent color and crisp images on the felt paper. The finished piece impressed the client and strengthened relationships between The Budd Group, Capture Public Relations and Marketing, and Keiger Printing Company, while also serving as a strong real-world example of Xerox iGen4™ capabilities for future sales.

The Budd Group