Case Study: Witch and Watchman streamlines business and gains confidence with Xero

Witch and Watchman - Customer Case Study

Witch and Watchman, founded by artist Helen Wilson, creates home textiles and wallpaper with hand-painted designs. As a first-time business owner managing operations across the UK and US, Helen faced the challenge of handling two currencies, two sets of expenses, and two tax returns without getting bogged down in spreadsheets. She needed a simple way to keep orders, invoices, and expenses organized while feeling more confident about her numbers.

Xero provided the accounting software that brought everything into one place, letting Helen switch easily between her UK and US businesses and reconcile finances with a friendly, easy-to-use interface. The result was a more streamlined workflow, better control over her business finances, and more time to focus on painting and growing Witch and Watchman. With Xero, Helen says she feels more confident in her numbers and has freed up time to do more of the creative work she loves.

Witch and Watchman

Helen Wilson

Witch and Watchman