Case Study: Olive and Poppy achieves streamlined accounting and scalable growth with Xero

Olive and Poppy - Customer Case Study

Olive and Poppy is a Napa Valley–based jewelry and accessories brand founded by Nicole Hughes and Anne Siegel after they spotted a gap for elevated, modern gifts for wine-country visitors. Their challenge was turning a passion for local inspiration into a scalable lifestyle business while managing product design, production, inventory, sales and operations themselves — often wearing many hats in a single day.

They kept design, testing and packaging in-house and relied on Xero from day one for invoicing, inventory tracking and expense management, using the app on the go at events. The result: a broadened product line (jewelry, totes, sunglasses and wine-club gifts), placement in wineries, spas and boutiques across multiple states, profitability from the start and steady growth toward becoming a recognized lifestyle brand.

Olive and Poppy

Nicole Hughes

Founder