Case Study: 4Kinship achieves streamlined accounting and sustainable growth with Xero

Amy from 4Kinship turned her work in fashion into a passion

Amy Denet Deal is the founder of 4Kinship, a Navajo‑owned sustainable artwear label that transforms discarded garments into one‑of‑a‑kind pieces. Frustrated by the wastefulness of fast fashion and wanting to model sustainability for her daughter, Amy left the corporate world to grow a brand that also hires Indigenous designers and makers. As 4Kinship expanded, bookkeeping and financial management became a bottleneck—Amy initially wanted to run the numbers herself but needed professional support to scale.

Amy partnered with advisor Claire Van Holland and adopted Xero to streamline accounting and financial visibility. Claire’s analysis and Xero’s automation took over day‑to‑day books, giving Amy clear financial insights and the freedom to focus on design and growth. The result: a thriving, scalable business rooted in sustainability and creativity, with more time for Amy to create and hire talent worldwide.

4Kinship

Amy Yeung

Founder