Case Study: a leading U.S.-based travel company achieves 3X campaign productivity with Xerago and Adobe Campaign Classic

How Xerago Rewired Adobe Campaign to Deliver 3X Campaign Productivity for a Leading Travel Brand

The customer, a leading U.S.-based travel company specializing in tours and cruises, faced challenges with a fragmented martech stack. Manual, inefficient campaign processes led to delayed cycles, generic messaging, and a significant lack of personalization for their loyal customer base, creating friction between marketing and IT. They partnered with Xerago to overhaul their marketing operations.

Xerago redesigned the company's campaign execution framework using Adobe Campaign Classic as its core. The solution involved a deep process audit, customizing the platform for travel-specific contexts, and implementing behavior-based segmentation and journey orchestration. This enabled personalized, multi-channel engagement. As a result, Xerago delivered a 3x boost in campaign productivity, a 34% improvement in campaign efficiency, and a 25% increase in customer engagement.