Case Study: a leading telecom provider achieves 55% faster campaign execution and 17% higher upsell conversions with Xerago

How Xerago Engineered a 55% Faster Campaign System and a 17% Lift in Upsell Conversions for a Leading Telecom Provider

The leading telecom provider faced challenges with its manual, error-prone campaign execution system, which was built on HCL Unica but not used to its full potential. The inefficient processes limited targeting precision and personalization, hampering customer engagement. Xerago was engaged to modernize the telecom's operational foundation and integrate Adobe Target.

Xerago implemented a solution by integrating Adobe Target to gather customer intelligence and then using that data to build dynamic segments and responsive campaign paths within HCL Unica. They automated key workflows, embedded compliance checks, and introduced a reusability engine for faster campaign creation. This approach resulted in a 55% reduction in campaign execution time, an 84% increase in campaign efficiency, a 27% growth in customer retention, and a 17% boost in upsell conversions for the telecom provider.