Case Study: Global Technology Services Enterprise achieves zero-downtime campaign migration with Xerago and HCL Unica

Global Technology Services Enterprise - Customer Case Study

The customer, a global technology services enterprise, faced challenges with its legacy Oracle Eloqua platform, which was operationally rigid, raised GDPR compliance concerns, and lacked critical features for lead nurturing and CRM integration. A migration was necessary, but business continuity for its high-volume B2B and internal communications campaigns was absolutely essential.

Xerago implemented a migration to the HCL Unica platform using its proprietary methodology and 4G Mitigation Framework. The solution involved a phased, parallel rollout to ensure zero downtime, rebuilding the marketing database, and creating reusable campaign templates. Xerago’s efforts resulted in zero campaign disruption for over 100 users, a 40% reduction in campaign deployment time, improved operational efficiency, and enhanced GDPR compliance readiness.