Case Study: air up sells millions of liters with Shopify and Xentral ERP

air up records millions in sales with Shopify and Xentral

air up is a beverage startup that created a scent-based drinking bottle to make water taste like different flavors without additives. As the company prepared for rapid market entry and growth, it needed a scalable way to manage orders, fulfillment, invoices, and customer relationships across multiple sales channels and countries, which led it to adopt Xentral ERP Software alongside Shopify.

With Xentral ERP Software as the central ERP platform and Shopify as the online store system, air up connected its webshop, fulfillment provider, and other sales channels through one integrated setup. This streamlined operations and let the team focus on marketing and scaling; the launch sold out on Amazon within days and reached the equivalent of one million liters sold in six weeks, while air up grew to just over 30 employees and expanded across Europe.

air up

Tim Jäger

Founder