Case Study: DataSeat achieves a performance-oriented mobile DSP with user behavior prediction using Xenoss

DataSeat launches mobile DSP in 3.5 months with Xenoss

Dataseat, a mobile advertising platform part of Verve Group, sought to quickly gain a share of the performance ad market by building a custom DSP. Their challenge was the need for a highly flexible and capital-efficient solution that could leverage their user behavior data for targeted advertising, as using white-label DSPs or developing from scratch were not viable options due to feature limitations, cost, and time constraints. They partnered with Xenoss to develop this performance-oriented mobile DSP.

Xenoss provided a solution built by a team of experienced AdTech engineers, utilizing their ready-to-use framework components to accelerate development. They employed process streamlining and job parallelization to deliver an MVP in just 3.5 months. The Xenoss solution successfully integrated with four major SSPs and handled 400k queries per second, resulting in a high conversion rate and a minimal monthly operational cost below $20k.

DataSeat