Case Study: Aequus achieves scalable, low-latency mediation with Xenoss SDK and lightweight tracker

Aequus launches a lightweight SDK in 3 months with Xenoss

Aequus, a bidding and mediation platform for app developers, faced the challenge of building a new in-app mediation platform. They needed to develop a proprietary mobile SDK, a scalable and cost-efficient tracker, and a creative engine for non-standard ad formats. They partnered with Xenoss to resolve these supply path problems for their clients.

Xenoss utilized its low-code MarTech platform to develop a hybrid mediation ecosystem for Aequus. The solution included a user-centered proprietary mobile SDK and a lightweight tracker built within a month. Results included an MVP delivery in just three months and a cost-efficient infrastructure capable of 200 QPS for under $10K monthly. Xenoss also integrated 15 bidding SDKs and 10 network SDKs into the new platform.

Aequus