Case Study: Video Intelligence achieves 4x lower traffic costs with Xenoss

4x Reduction in Traffic Costs for Video Intelligence SSP

Video Intelligence SSP, a company in the adtech space, faced a significant challenge when its traffic costs grew to account for 50% of its total infrastructure expenses. The client engaged Xenoss to help resolve this issue and reduce these skyrocketing costs.

Xenoss conducted a thorough analysis and then implemented a two-part solution involving a traffic compression algorithm for RTB requests and a smart auction subsystem to optimize the list of demand-side platforms for each ad opportunity. As a result, Xenoss helped Video Intelligence achieve a 4x reduction in traffic costs, a 68% decrease in hardware costs, and reduced the average number of bidders from 19 to 4.

Video Intelligence