Case Study: Adidas achieves brand-aligned visual merchandising across 100+ locations with Xenia

Adidas digitizes visual merchandising across 100+ stores with Xenia

Adidas, a major global retailer, faced challenges with fragmented manual processes and an unreliable platform for managing visual merchandising across its extensive network of over 100 direct-to-consumer and wholesale stores. This inefficiency slowed down operations and created communication chaos. Seeking a solution with proven stability and responsive customer service, Adidas partnered with vendor Xenia to digitize its daily visual merchandising audits and retail execution.

By implementing Xenia's platform, Adidas transitioned to centralized, photo-based accountability. The solution provided a single source of truth with high-resolution photo documentation, flexible hierarchy support for different business channels, and robust reporting. As a result, Adidas achieved real-time visibility and consistent brand standards across all locations, eliminating its reliance on fragmented tools like WhatsApp and spreadsheets. Xenia's impact equipped 130+ field specialists and consolidated an average of 30+ photos per store daily into one authoritative platform.

Adidas