Case Study: Continental AG Optimizes Freight Purchasing with Xeneta

Continental, Leading Automotive Manufacturing Company, Optimizes Freight Purchasing

Continental AG, the global automotive technology company, needed better visibility into ocean freight market pricing before tendering so it could ensure bids were aligned with actual market rates. To support freight purchasing across its complex international shipping network, Continental looked for a benchmarking tool with sufficient contract-rate data and market intelligence. It used Xeneta Analytics to improve pricing visibility and tender preparation.

With Xeneta, Continental benchmarked offered rates against market averages and lows, monitored volatility across routes, and shared rate data internally for monthly supply chain reviews. The company also used custom reports and tender analyses from Xeneta to support negotiations and mass rate calculations, helping Continental improve procurement decisions, evaluate supplier bids more effectively, and strengthen internal freight purchasing processes.

Continental AG

Jens Röttger

Head of XENETA.COM Cluster Freight- NPM Purchasing