Case Study: Associated British Foods achieves 30% lower ocean rates with Xeneta

Associated British Foods cuts ocean rates 30% with Xeneta

Associated British Foods, a diversified international food and ingredients group, needed to improve its market position and procurement strategy for ocean freight shipping. To gain better market visibility and understand its competitive standing, the company turned to Xeneta and its ocean freight rate data and analytics platform.

By implementing Xeneta's platform, ABF gained access to real-time, unbiased freight rate data and executive reporting tools. This enabled them to benchmark their performance, analyze lanes, and set appropriate targets during tender negotiations. As a result, Xeneta helped ABF achieve significant cost savings, including a specific instance where they negotiated a 30% rate reduction on a single lane, which translated to an annualized savings of nearly $1.5 million. The use of Xeneta's data provides comprehensive market overviews and has become integral to ABF's strategic logistics procurement.

Associated British Foods