Case Study: Papaya Tree Farms boosts subscription sales with Xendit

Offering Subscription of Fresh Veggies Through Online Channels

Papaya Tree Farms, a Filipino farm focused on sustainability and regenerative agriculture, wanted to quickly launch an online subscription model after COVID-19 drove more customers to shop online. To build its e-commerce presence, the company used Wix for its website and turned to Xendit for a payment gateway that could integrate seamlessly and support online payments.

With Xendit’s direct debit and recurring payment capabilities, including local bank channels like BPI and UBP, Papaya Tree Farms was able to offer an easier subscription experience and improve retention. The fast implementation helped the farm launch in under two months, and the subscription model drove a 10% year-over-year increase in average monthly sales, with Papaya Tree Farms planning to expand further with Xendit.

Papaya Tree Farms

Bianca Therese Arco

General Manager