Case Study: Masshiro & Co delights shoppers and expands payments with Xendit

Delighting Shoppers With Ease of Payments

MASSHIRO&CO. is a fashion brand founded in 2015 by four working mothers, creating chic, timeless shirts designed to solve the everyday problem of “nothing to wear.” As the company grew beyond Indonesia and received orders from customers in countries like Singapore, Malaysia, Austria, and the Netherlands, it needed a payment gateway to accept international transactions and offer more convenient local payment methods. With Xendit, MASSHIRO&CO. could support online payments across multiple channels, including cards, bank transfers, and e-wallets like OVO.

Xendit helped MASSHIRO&CO. process international card payments, expand into foreign markets, and handle manual chat-based sales through payment links sent via WhatsApp and Instagram. The result was a smoother and more secure checkout experience for both local and overseas customers, while enabling the team to avoid declining non-Indonesian buyers. With Xendit, MASSHIRO&CO. is now better positioned to grow its online business, expand offline with a larger flagship store, and pursue further Southeast Asian expansion.

Masshiro & Co

Krisanti Gondokusumo

Founder