Case Study: Conair improves real-time order visibility and forecasting with XEDI Enterprise

The Conair Group Ltd handles brands such as Babyliss, Cuisinart and Revlon

Conair Corporation, the global manufacturer and distributor behind brands like Babyliss, Cuisinart, and Revlon, needed a way to manage rapidly growing order volumes across multiple web shops in different countries. With more than one million orders a year and a strong focus on delivery speed, inventory control, and supply chain visibility, the company required a centralized, robust EDI process to avoid delays and improve real-time decision-making. XEDI provided the solution using XEDI Enterprise.

XEDI implemented a centralized data flow that routes orders from Conair’s global web shops through XEDI Enterprise and directly into SAP, with Magento as part of the integration landscape. This gave Conair real-time order visibility, better forecasting, and tighter stock management, enabling a shift from a supply-driven to a demand-driven model. As a result, XEDI helped Conair reduce uncertainty, improve delivery efficiency, and support higher profitability through a more streamlined supply chain.

Conair Corporation