Case Study: Alinma Bank boosts customer engagement with XEBO.ai

Alinma Bank boosts customer engagement 70% with XEBO.ai

Alinma Bank, one of Saudi Arabia's leading financial institutions, faced significant challenges with its legacy VoC platform, Medallia. The platform was hindered by slow data processing, a lack of WhatsApp and in-app survey capabilities, and a high dependency on vendor support, making the prospect of a migration seem too risky.

The vendor XEBO.ai implemented a full replacement of Medallia across 10 customer channels in under three months, with zero downtime and full preservation of three years of historical data. As a result of the new always-on VoC program, Alinma Bank achieved a 70% increase in customer engagement and gained complete ownership of the program.

Alinma Bank