Case Study: SmartFocus achieves faster, more reliable releases and saves 2 days/month with XebiaLabs (XL Deploy)

SmartFocus - Customer Case Study

SmartFocus, a London‑based SaaS marketing provider with 400+ employees and operations across 22 countries, needed to speed time-to-market by increasing release frequency. Running ~1,200 Linux servers, 120 apps and a 40‑person Dev/QA/Ops team with Jenkins for CI, they faced slow, unreliable deployments, manual configuration errors, disparate tooling and heavy maintenance from homegrown scripts.

By adopting XebiaLabs XL Deploy (integrated with Jenkins and Maven) SmartFocus automated and standardized deployments, enabled one‑click rollbacks, and gained out‑of‑the‑box reporting. The result: seamless, faster deployments with fewer errors — two different application versions are deployed daily, about two hours saved per day per environment, and roughly two days saved per month on monthly releases, plus improved testing and release reliability.

SmartFocus

Julien Charier

Configuration Manager