Case Study: CoachClub achieves reliable, zero‑downtime deployments every two weeks with XebiaLabs' XL Deploy

CoachClub uses XL Deploy for Reliable Deployments in an Agile Development Environment

CoachClub, the first video website dedicated to sports coaching, needed guaranteed 24/7 availability while delivering frequent feature updates using Agile/Scrum. Their challenge was to make deployments reliable, fast and predictable to meet strict SLAs, with tight budget constraints that made custom deployment scripting (estimated ~€10,000 plus ongoing operator costs) unaffordable.

They selected XL Deploy and integrated it into the development process via a Maven plugin so developers build deployment runbooks and operators simply execute them at the end of each sprint. The result: zero-downtime upgrades, biweekly deployments typically completed within 50 minutes, a subscription model that fit their budget, and payback on the investment within six months.

CoachClub

Benoît Pharisien

CFO, CoachClub