Case Study: Sunweb Group accelerates data modeling and unlocks new marketing capabilities with Xebia

Sunweb Group auto-extracts 2,400 SQL objects with Xebia

Sunweb Group, a leading European travel company, faced the challenge of migrating from a legacy customer data platform to a modern Databricks environment on a tight timeline. The migration was complicated by a lack of documentation across over 2,400 SQL objects. Xebia was brought in to help unlock new marketing capabilities and accelerate this complex data modeling process.

Xebia implemented an agentic AI solution, using Claude Code to analyze the SQL estate and auto-extract a comprehensive knowledge graph, including entity relationships and business rules, in just two hours. This formed the foundation for a new Kimball star schema, which was quickly iterated with stakeholders and implemented using dbt on Databricks. As a result, Xebia enabled Sunweb to establish a solid conceptual data model and complete the migration rapidly, paving the way for a new 360-degree customer data platform.

Sunweb Group