Case Study: ANWB achieves faster personalized recommendations with Xebia

ANWB boosts recommendations daily with Xebia, lifting clicks by up to 20%

ANWB, the Royal Dutch Touring Club, faced a challenge in scaling its personalization efforts. Its pipeline for generating member recommendations was slow, taking days to run, and required significant manual maintenance, which limited updates to only once every two weeks. Partnering with Xebia, ANWB sought to leverage MLOps to overcome these operational hurdles and achieve personalization at scale.

Xebia restructured and automated the data pipeline using AWS SageMaker, significantly speeding up the process. The solution reduced the runtime from days to a few hours, enabling daily automatic refreshes of recommendations. This resulted in a measurable business impact, with click-through rates for some products increasing by up to 20%. Xebia also ensured knowledge transfer, empowering ANWB's internal team to maintain and further improve the system.

ANWB (The Royal Dutch Touring Club Anwb)