Case Study: Sweet Baton Rouge refreshes its branding with xDesign

Sweet Baton Rouge refreshes branding with xDesign for a 100% Louisiana-inspired identity

Sweet Baton Rouge, a local woman-owned business creating Louisiana-inspired apparel, came to xDesign with a challenge: their existing branding did not reflect the high quality of their products. They needed an updated brand identity that could capture their whimsical and fiercely Louisiana-loyal character.

The solution implemented by xDesign included a complete rebranding with new logos and brand style guidelines. The vendor delivered a result that successfully matched the quality of the products and represented the company's unique ideals, achieving the goal of a refreshed and cohesive brand identity.

Sweet Baton Rouge