Case Study: Kansas City Chiefs ignite fan engagement at the NFL Draft with The XD Agency

Kansas City Chiefs ignites 290K physical impressions with The XD Agency

The Kansas City Chiefs wanted to engage thousands of fans during the 2023 NFL Draft in their hometown to encourage them to pick the Chiefs as their second favorite team. The XD Agency was enlisted to create an activation for this major event.

The XD Agency designed and built a 10,000-square-foot immersive experience called Chiefs Kingdom. This activation attracted 290,000 physical impressions, generated a 14.2 million broadcast reach, and achieved an earned media value of $5.9 million. The effort was praised for setting a new bar for host city team activations.

Kansas City Chiefs