Case Study: Syngenta achieves real-time counterfeit detection with [x]cube LABS

Syngenta cuts counterfeit response time from weeks to hours with [x]cube LABS

Syngenta, a leading global agribusiness company, faced significant challenges from counterfeit agricultural products entering its supply chain. This issue caused financial losses, damaged brand reputation, and hurt growers who relied on genuine products. To combat this, [x]cube LABS developed an AI-powered barcode tracking platform to provide real-time visibility and flag counterfeits.

The solution from [x]cube LABS included a mobile app for scanning barcodes and a web portal integrated with Syngenta's SAP system. It used scan count probability modeling to identify anomalies and flag suspicious products for immediate investigation. This enabled Syngenta to reduce financial losses, protect growers with genuine products, improve inventory accuracy, and safeguard its brand value by transforming its response time to counterfeiting from weeks to hours.

Syngenta