Case Study: Suntrup Automotive Group achieves unified real-time analytics and automated payroll with [x]cube LABS

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Suntrup Automotive automates 100% of payroll with [x]cube LABS

Suntrup Automotive Group, a family-owned car dealership group, faced a challenge with its data being trapped across a dozen siloed systems, including dealer management and CRM platforms. This fragmentation made real-time analytics and manual payroll calculation slow and error-prone. [x]cube LABS was engaged to address this data unification and automation challenge.

[x]cube LABS built a unified data lake using ETL and ELT pipelines to consolidate all data into a single source. On top of this, they developed a real-time analytics dashboard and an automated paycheck calculator that applied each brand's specific commission rules. The solution resulted in 100% automated payroll, provided leadership with real-time business intelligence across all dealerships, and eliminated the errors and time cost of manual processing.


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