Case Study: Quelk (Quell App) achieves real-time shopper tracking, personalized coupons and mobile checkout with [x]cube LABS

Quell App - Customer Case Study

[x]cube LABS built Quelk, a retail-focused app for Retail Command Center (RCC) teams to solve customer tracking and engagement challenges using AI/ML. The goal was to help employees and shoppers quickly find items, deliver personalized offers, accelerate checkout, and give the RCC real-time visibility into individual and cohort shopping behavior.

Quelk uses algorithms that track past purchases to surface items, generate customized coupons based on shopping trends, and enable mobile payments so shoppers can bypass queues and go straight to verification. The result is a smoother, more personalized shopping experience, faster transactions, and better actionable insights for the RCC to drive engagement and operations.

Quell App