Case Study: Mattel achieves wider outreach, higher engagement and increased return visits with [x]cube LABS

Mattel - Customer Case Study

Mattel, a global leader in toys and family products, wanted to expand the reach of its Monster High Doll promotional campaign. Although they already had a "Monster High Skeleton Smart Plastic Key App," they sought a dedicated iOS app to engage a broader audience on iPhone and iPad.

xCube LABS developed a native iOS app for iPhone and iPad that enhanced the promotional experience, driving higher user engagement and a more satisfying end-user experience. The app successfully encouraged return visits and extended the campaign’s reach across Apple devices.

Mattel