Case Study: Lansinoh simplifies newborn care and breastfeeding tracking with [x]cube LABS

Lansinoh scales baby tracking across 60+ countries with [x]cube LABS

Lansinoh, a global maternal health brand, approached [x]cube LABS with the challenge of creating a next-generation baby tracking app for new mothers. The app needed to be an intuitive and reliable digital companion to simplify the demanding task of tracking feeding, pumping, and diaper changes, all while being simple enough to use one-handed during sleep-deprived nights.

[x]cube LABS developed the Lansinoh Baby App 2.0, a comprehensive tracking platform featuring Bluetooth integration with smart pumps and tools for logging all aspects of a baby's routine. The solution provided valuable insights and reduced the mental load for mothers. The resulting app became a trusted tool used by mothers in over 60 countries, successfully extending Lansinoh's product ecosystem and tracking millions of feeding sessions.

Lansinoh