[x]cube LABS
63 Case Studies
A [x]cube LABS Case Study
Tesoro, a Fortune 100 oil and refinery company, partnered with xcube LABS to create a serious game for recruitment and employee training. The challenge was to explain the complex oil refining process and user roles to three distinct audiences—grade‑school visitors, job aspirants and employees—using a single interface that runs on multiple touchscreen devices and supports centralized leaderboards for events like career fairs.
xcube LABS built the Tesoro Induction simulation in three versions (kids, recruiting, employee) with an interactive map, hotspots, randomized alerts, a complexity filter, and a scoring system tracking safety, efficiency and deliveries; scores can be emailed and aggregated to a central leaderboard via IoT-enabled syncing. The solution delivered high engagement across audiences, improved candidate assessment for hiring, and boosted employee training outcomes and retention.