Case Study: Sharp Packaging Services achieves seamless Smart TV control and content beaming with [x]cube LABS

How Sharp redefined home entertainment with a Smart TV app

Sharp, a global leader in high-end consumer TVs, engaged [x]cube to build a mobile app that would do more than replace the remote — it had to interact with Sharp’s connected displays to deliver a full digital experience (apps, social media and beaming content to the TV) while meeting device-specific protocols and performance constraints.

[x]cube delivered SmartCentral as an end-to-end solution (design, testing and deployment), implementing a media-driven remote with voice control, an intuitive TV guide with reminders, and beaming/streaming of local and social media by running a local server on the phone and using UPnP plus platform-specific decoding for services like YouTube. By overcoming protocol and Wi‑Fi challenges, the app boosted showroom demonstrations and downloads, positioning Sharp ahead of competitors and putting mobile at the heart of the TV viewing experience.

Sharp Packaging Services