Case Study: McIntosh Laboratory achieves 100,000 downloads in one month with [x]cube LABS

How our leadership in mobile app development helped McIntosh sway music lovers

McIntosh Labs, a maker of high‑end audio equipment known for exceptional sound and distinctive styling, engaged [x]cube to bring its signature listening experience to mobile devices. The challenge was to faithfully reproduce the classic McIntosh audio and visual experience on iPhone, iPod and iPad while giving users access to their mobile music libraries and reliable playback within the brand’s interface.

[x]cube built the McIntosh AP1 Audio Player with an elegant, intuitive interface, AirPlay streaming, and quick access to McIntosh history and dealer information. The app surpassed 100,000 downloads in its first month, was featured by Apple in New & Noteworthy, and remained a Top Free app in the Music category.

McIntosh Laboratory